August 16, 2012 12:29 — 0 Comments
Viewing Photos of Fattening Foods Triggers Hunger in Brain
A new study suggests that looking at pictures of high-calorie foods stimulates the brain’s appetite control center and causes in an increased desire for food. The research was presented at The Endocrine Society’s 94th Annual Meeting in Houston.
“This stimulation of the brain’s reward areas may contribute to overeating and obesity,” says Senior Author Kathleen Page, MD, assistant professor at the University of Southern California, Los Angeles (UCLA). “We thought this was a striking finding, because the current environment is inundated with advertisements showing images of high-calorie foods.” For more information, click here to read the full release.